MAPPING FOCUS IDEA

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Reading literature surrounding the topic 'Personal Branding' has left me with lots of key words I feel are connected, in relationship with or need to be explored further. I have mapped these as attached.



KEY WORDS:
  • Theorists, perspectives
  • What Case Studies are already there?
  • Affiliation
  • Self Marketing
  • Social Capital 
  • Encourage Employment and Opportunity
  • Social Media, Digital Era, Online Precence
  • Guidance, Training, Knowledge
  • Traditional Marketing 
I am finding particular theorists surface in the majority of literature surrounding this topic, I am going to focus on researching and exploring their work. 

Moving forward in my study I intend to:
Read more theory surrounding personal branding
Research what is Social Capital? 

I'm interested to read your thoughts. 





Comments

  1. Lizzie BurderOctober 2, 2021 at 7:19 AM

    Seeing this has encouraged me to finally make a mind map! Looks like your inquiry idea is really coming together! I really enjoy networking, however, I think I'm a bit old fashioned in that usually for me it's person 'friends-of-friends' situations, or getting in contact by email. I have always been scared/self-conscious about putting more of an effort into my professional social media. Maybe with the right training/general outlook on professional online presence, people would worry less about being perceived the wrong way/saying the wrong things? I think it's often hard not to blur the lines between professional and personal. Really interesting topic, can't wait to see where you go with it!
    Lizzie xx

    ReplyDelete
    Replies
    1. Ellie OwenOctober 4, 2021 at 1:42 AM

      A mind map definitely helps you map and see all of your ideas! That's such an interesting point! I am finding that there is limited literature on this particular topic for our industry therefore I agree that perhaps maybe we need more training and guidance in this area.

      Delete

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